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Colin ChongA BUILDER’S STUDIO
✳ PRODUCT LEADER. CURIOUS BUILDER.

Good productsstart withbetterquestions.

I’m Colin. A product leader, curious builder, and believer that the best things happen when thoughtful people get together.

Currently building at AppDirectVP OF PRODUCT MANAGEMENT
A few things I’ve been working on ↓
SELECTED WORK / 01—03

From big platforms
to small bets.

Different scales. The same instinct to make things better.

01THE SIDE EXPERIMENT · SNIPE VENTURES
CoverGEO

A little curiosity. A new way to be found.

As people turn to AI for answers, how do small businesses get discovered? Sachin War and I built CoverGEO to explore that question: a diagnostic tool for understanding visibility in AI search.

Build something small. Learn something real. Keep going.

The story behind CoverGEO
02THE DAY JOB · PRODUCT LEADERSHIP
AppDirect

Big ecosystems. Human problems.

Finding, buying, and managing technology is still hard. At AppDirect, I help lead the product work that makes B2B commerce more connected—and makes that complexity easier for the people on the other side of the screen.

Behind every platform, there’s a person trying to get something done.

Go behind the buy button
03THE SHARED WORK · ALBERTA PRODUCT LEADERSHIP
Product community

Good people. Better together.

I helped bring the Alberta Product Leadership Program to life with fellow product leaders. It’s the kind of community I wish I’d had earlier: experienced coaches, honest conversations, and peers who help each other grow.

Building the people who build the products.

Meet the product community
A LITTLE ABOUT HOW I THINK

Serious about
the work.
Curious about
everything.

Colin ChongColin, usually asking
one more question.
01

Start with the real problem.

The interesting part is often behind the first question. Understand the people, the context, and what would actually make their day better.

02

Make something. Learn from it.

I like a clear strategy and a small experiment. Getting an idea into the world gives you something real to think with.

03

Keep the human connection.

Tools change. Trust still matters. Good partnerships, generous feedback, and people who care make the work better.

ROOTED IN CALGARY, CANADAAlways a work in progress. In the best way.
GOOD THINGS START WITH A CONVERSATION

Working through
an interesting
product problem?

I’m open to thoughtful conversations about product strategy, mentoring, and building something useful together.